SIMPLE, STRESS-FREE SELLING FOR ENTREPRENEURS
(even if you've sucked at selling till now)
"I love what I do, but I hate the selling part."
"I just want to help people - I don't care about the money."
"I feel bad charging for something I can do for free."
"I'm worried people are going to be upset about my pricing."
"I just want to focus on my zone of genius. I wish I didn't have to sell."
IF THIS IS YOU, please do yourself a favor: Take 2 minutes and read my message to you below. My all-new "Simple, Stress-Free Selling" course (and its pilot tuition level!) might be able to help...
Whether or not you & I ever cross paths again, I want you to know there is an easier way to sell your stuff that does not feel awkward and stressful. Selling does not have to be as hard as it's been for you up till now. I'm here to help.
My name is Kathryn Calhoun - I'm your online business coach and I used to SUCK at selling.
I have a 6-figure business now but it was a stressful little 4-figure business until I figured out how to sell...
Maybe you can relate? If so, I'm glad you're here because selling is about to get sooooo much easier for you...
After YEARS of hating selling, feeling anxious about making offers, and being embarrassed by how poorly I was doing in my business...
...I finally found a way that worked. FOR ME.
...And my all-new Simple, Stress-Free Selling Course shows you the path to finding a sales style that works FOR YOU TOO.
(Seriously, if I'd put together yet another "one size fits all" sales how-to, that would kind of defeat the purpose!)
Here's what I want you to know:
Simple, Stress-Free Selling means the freedom to package and charge in a way that feels AMAZING to you AND get paid very well to do it.
Simple, Stress-Free Selling means skipping the scripts, losing those awful high-pressure tactics, and actually loving your sales process.
Simple, Stress-Free Selling means NOT shoehorning yourself into someone else's approach but finding a sales style that fits YOU and feels awesome to YOU.
Introducing My All-New Simple, Stress-Free Selling 6-Module Course...
EVERYTHING you need to be able to clearly articulate the value of what you do and sell your stuff SIMPLY, with less fear, less stress, more fun and (of course!) more sales...
Succeeding with sales requires 3 vital ingredients.
The Simple Stress-Free Selling Course covers all three:
(1) Sales Mindset & Confidence - It's almost impossible to sell when you feel scared, unsure, or guilty. Get easy mindset hacks so you LOVE & feel GREAT making offers.
(2) Sales Psychology - WHY do people choose to buy? When you know the simple rules of what makes humans say YES, selling stops being a guessing game.
(3) Sales Tactics & Skills - Learn how to create 100% no-brainer offers AND how to clearly articulate them so it's a super-easy and excited YES from your clients.
A quick rundown of what you can expect in the course:
Learning how to sell? Very important.
Having actual people to sell TO?
Also very important!
This complete on-demand course shows you exactly how I went from business idea to first paying client in just 6 days using Facebook.
This is the exact FREE strategy I used with zero visibility in a brand new business to get my first paying client... no Facebook Ads, no pre-existing audience.
- $500 VALUE
Webinars are one of my favorite ways to sell, but they have to be done right and they CAN be a little "techie"...
This course includes how to plan your webinar, design a talk format that sells your stuff, and fill your webinar with people so you actually have people to HEAR your offer. Plus, you also get my complete webinar TECH video walkthrough so you know how to set everything up.
- Video Training
- Techie how-to video walkthrough
- $500 VALUE
For real: Stop dithering with module outlines, making slides, recording & editing videos, creating worksheets, evaluating tech tools, building websites etc. etc. etc.…
You ABSOLUTELY can get your course PLANNED, DONE and SOLD in a week or less with Kathryn’s signature “hair on fire” method.
...AND at the end not only have you gotten PAID to build your course, now you have a course ready to sell going forward!
No more procrastinating. No more waiting to monetize. No more guesswork. This deep-dive LIVE training shows you EXACTLY how to just get it done and start getting paid FAST.
- $1,500 VALUE
Your Simple, Stress-Free Selling Course includes foundational training on how to navigate objections with grace and confidence, without coming across as pushy.
BUT! Once you nail the basics of overcoming objections, I want to make sure you have the next step up because this is what will really take your selling to the next level, especially if you want to sell very high-ticket packages.
I am SO excited I got my friend, mindset coach, and former honest-to-goodness SPY for the CIA to help with this. Her name is Martha Wilson and she is a complete master at selling high-ticket and overcoming some really tough objections in some VERY unexpected, out-of-the-box ways that still feel completely 100% amazing and true to YOU. (You're going to love this.)
- $500 VALUE
Q: Is the course run live? Is the content dripped out? What if I can't attend?
A: The course is not live and you will have lifetime access to the handouts & recordings. All modules and handouts are on-demand and NOT dripped out, so you can progress at your own pace. You also get lifetime Q&A (my lifetime lol) inside my private Facebook Group.
Q: Is this a sales tactics course? A mindset course?
A: It's both. Confidence while selling is THE MOST IMPORTANT key to being able to sell, but you also need strategies to be able to clearly articulate what you do because if people don't really "get" what you're selling, they're never going to buy.
We also go into foundational sales psychology, which makes selling SO MUCH EASIER because when you understand what people need from you in order to get to yes, you get to stop guessing and just do what works.
Q: I'm not sure how much time I have for this. Should I wrap up my other commitments first?
A: Here's how you can tell if this course will fit into your life:
...This course was designed to help you fast-track your success. It will not TAKE you more time. It will SAVE YOU MORE TIME.
If you're reeeealllllly busy...
Well, we're all busy. (I know I am.)
Whether you have 1 hour a week or 60 to devote to your business, the key thing I want for you is to PRIORITIZE MONETIZATION.
If you are short on time but you are SERIOUS about the success of your business, Simple, Stress-Free Selling will help you get there faster because you'll finally be able to sell in a way that feels good to you AND actually works.
Q: I'm just getting started and/or I really suck at selling and/or I'm really introverted or shy. Are you sure you can help?
A: If you aren't making money yet or are making money very irregularly and it feels like luck vs. something you can control, this course was DESIGNED for you.
Success with selling requires (1) the right mindset, (2) the right sales skills FOR YOU, and (3) an understanding of basic sales psychology. If you show up and do the work, you'll be able to start selling more effectively.
The other piece you absolutely have to understand is that until you can sell, you don't have a real business. You may not care about making money or you may wish you could just give it all away for free, but for most of us, reality means we need have money coming in to pay the bills, keep a roof over our heads, and put food on the table.
Or, you may wish you could just avoid selling altogether because of how scary it feels or how bad you think you are at it. Again, until you can sell, you don't have a real business. You can't just say, "I love what I do but I hate selling."
If you're an entrepreneur, you have to do both. This course will help make it easier, more fun, and more effective.
A little PS for my shy or introverted entrepreneurs: Being introverted is actually an asset when you stop trying to fit into somebody else's mold. I'm so shy that I won't even order pizza over the phone. I am introverted and have an anxious personality. If I can figure out how to sell without wanting to throw up, literally anybody can.
Q: What if I haven't settled on a business idea or ideal client yet? Can you help?
A: YES. If you are committed to taking action during this course, there is NOTHING that will get you clarity faster than starting to sell your stuff. During the course you will be given exercises to land on an ideal client and offer that is perfect for you for right now - and then you get to evolve from there.
Q: Is this course going to teach me exactly the way YOU do it, Kathryn? I just want to copy a proven model.
A: Copying someone else's model when it comes to sales will only get you so far. In my case, it got me pretty much nowhere.
When you try to show up to a sales conversation or webinar with somebody else's script, somebody else's words, somebody else's personality... your prospects can feel that. And they don't generally like it.
The best way to sell is to show up as YOURSELF. That may sound crazy (it certainly did to me once upon a time). If you've tried other models on for size and they didn't work for you, it's highly likely the missing ingredient was YOU.
So: Yes, I will tell you how I sell and share lots of stories (good and bad) so you can see how everything works. AND you'll also be given exercises along the way so you can tap into your OWN inner sales brilliance because that's what's actually going to work for you. I promise it's in there. :)
Q: What if I am already pretty decent at selling? Can you help me uplevel my skills?
A: Probably not.
This course is designed for beginner entrepreneurs and entrepreneurs who have been at it for awhile but rarely, if ever, make money and often feel like finding prospects and closing sales is a matter of luck instead of skill.
Also, I put together this course from the perspective of someone (me!) who is not naturally good at selling, struggled for years, and finally had to find her own way. If you already feel reasonably comfortable selling, you may find this course doesn't meet your needs as we will not be covering advanced strategies.
Q: What if I don't get results?
A: Truth time: You have to do the work. This course is not a magic pill. Listening to me and learning from me is not enough to improve your selling ability. You HAVE to be willing to step up for yourself, try stuff on for size, make mistakes and learn from them.
Make no mistake: Making offers is an act of courage.
If you haven't been making a lot of offers or you've heard "no" a lot and you're discouraged, this course may give you butterflies in your stomach at times!
I know you can do this. I know I can help. None of that can happen without your action. If you WANT something different in your business, you have to decide to DO something different.
Q: I'm not sure I can afford this course. Any tips?
A: Yep! A few things: