Q: Is this a sales tactics course? A mindset course?

A: It's both. Confidence while selling is THE MOST IMPORTANT key to being able to sell, but you also need strategies to be able to clearly articulate what you do because if people don't really "get" what you're selling, they're never going to buy.

We also go into foundational sales psychology, which makes selling SO MUCH EASIER because when you understand what people need from you in order to get to yes, you get to stop guessing and just do what works.

Q: I'm just getting started and/or I really suck at selling and/or I'm really introverted or shy. Are you sure you can help?

A: If you aren't making money yet or are making money very irregularly and it feels like luck vs. something you can control, this course was DESIGNED for you.

Success with selling requires (1) the right mindset, (2) the right sales skills FOR YOU, and (3) an understanding of basic sales psychology. If you show up and do the work, you'll be able to start selling more effectively.

The other piece you absolutely have to understand is that until you can sell, you don't have a real business. You may not care about making money or you may wish you could just give it all away for free, but for most of us, reality means we need have money coming in to pay the bills, keep a roof over our heads, and put food on the table.

Or, you may wish you could just avoid selling altogether because of how scary it feels or how bad you think you are at it. Again, until you can sell, you don't have a real business. You can't just say, "I love what I do but I hate selling."

If you're an entrepreneur, you have to do both. This course will help make it easier, more fun, and more effective.

A little PS for my shy or introverted entrepreneurs: Being introverted is actually an asset when you stop trying to fit into somebody else's mold. I'm so shy that I won't even order pizza over the phone. I am introverted and have an anxious personality. If I can figure out how to sell without wanting to throw up, literally anybody can.

Q: Is this course going to teach me exactly the way YOU do it, Kathryn? I just want to copy a proven model.

A: Copying someone else's model when it comes to sales will only get you so far. In my case, it got me pretty much nowhere.

When you try to show up to a sales conversation or webinar with somebody else's script, somebody else's words, somebody else's personality... your prospects can feel that. And they don't generally like it.

The best way to sell is to show up as YOURSELF. That may sound crazy (it certainly did to me once upon a time). If you've tried other models on for size and they didn't work for you, it's highly likely the missing ingredient was YOU.

So: Yes, I will tell you how I sell and share lots of stories (good and bad) so you can see how everything works. AND you'll also be given exercises along the way so you can tap into your OWN inner sales brilliance because that's what's actually going to work for you. I promise it's in there. :)

Q: What if I don't get results?

A: Truth time: You have to do the work. This course is not a magic pill. Listening to me and learning from me is not enough to improve your selling ability. You HAVE to be willing to step up for yourself, try stuff on for size, make mistakes and learn from them.

Make no mistake: Making offers is an act of courage.

If you haven't been making a lot of offers or you've heard "no" a lot and you're discouraged, this course may give you butterflies in your stomach at times!

I know you can do this. I know I can help. None of that can happen without your action. If you WANT something different in your business, you have to decide to DO something different.